Digital Marketing
WEB DESIGN
On the web, first impressions can make or break you. Potential customers
won't spend more than a couple of seconds on your website if they don't
immediately see something that appeals to them.Therefore, the need for a well designed website centered on the wants and needs of your customers is imperative.
You'll find the insight, creativity, and usability of a website designed by our premiere web design associates to be a key piece in the equation to increasing your company's visibility.
HOW CAN A WEBSITE ENHANCE YOUR BUSINESS?
A website is a 24/7 advertisement for your company, yet it costs a fraction of the price of an ongoing Yellow Pages ad and has a much broader reach. It provides information - everything from your phone number to the history of your company - to anyone interested in doing business with you.
These days, a company's credibility often hangs on whether or not it has a presence on the web. Moreover, the level of professionalism of your website inevitably affects the feelings of confidence and trust your audience places in your organization. One of the best ways to generate sales leads is by having a first-class website. Perhaps you want to take it a step further and set up a shopping cart on your website to make your products and/or services available to people from the comfort of their home or office. Your website is a great way to establish your company's message and overall image.
You can use your website as a convenient way to give your customers immediate access to status reports, forms, results, useful articles, etc., while simultaneously cutting your support, printing, and mailing costs.
SEO
Increase Web Traffic and Improve Search Engine Rankings!
When you hire New Breed's Active Web Group to undertake your SEO strategies, our experts employ a series of key techniques to increase your website's exposure on the major search engines. As your organic listings climb higher, your company becomes more visible and more credible to your target audience.
Search Engine Optimization (SEO) attempts to increase the amount of traffic or visits to a Website, which should convert to conversions/sales. With the online market growing more competitive every day, businesses of every size from the smallest mom and pop store to multi-national corporations with offices across the globe are utilizing search engine marketing techniques in order to increase web traffic and improve organic search engine rankings.
Utilizing SEO to constantly modify a Website in an effort to make it visible to the major search engines such as: Google, Yahoo!, Bing, Ask and others is just one of the many services offered by Active Web Group, a full-service Internet Marketing agency.
SEARCH ENGINE OPTIMIZATION
(SEO) is an online marketing technique that uses keyword-rich content on your web pages to improve search-ability and web rankings. A Free SEO Analysis of your website from NEW BREED will show you the current effectiveness of your website's content and its ranking potential. Our comprehensive free SEO report focuses on a number of factors that contribute to your overall Internet Marketing Strategy as well as suggestions that can significantly help improve your site’s rankings on search engines like Google and Bing.The SEO Specialists at NEW BREED are some of the most talented in the industry, with a proven track record for getting page one rankings using cutting edge analysis tools and techniques.
Site Report
Your web page has the potential to reach a Page One ranking on major search engines, and even rank higher than much larger competitors. It all depends on how well the website pages are optimized; traffic generated from links on other websites also plays a role.
Keywords Report
Your free SEO report will include details on how well your current site ranks on the search engines in relation to keyword search terms. The Free SEO Analysis of your website will reveal the effectiveness of your keyword optimization and the search engine traffic that is generated as a result. You’ll also be able to compare your own traffic rankings to those of your competitors.
Social Media
Social Media plays a large role in today’s online marketing. Because major social networking sites such as Facebook, Twitter and LinkedIn are also SEO friendly, it is extremely beneficial to optimize your social media pages and posts. Links to your website from social media sites also help to generate more web traffic. A large social media presence translates to an increase in website traffic. Your free SEO report will offer insight to where your social media campaign is strong and where it is lacking.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the most effective and cost efficient marketing tool for any business and the key to an effective search engine optimization/marketing program is to ensure that your customers and potential customers find your business before your competition.
Search engines are like any business and they make money by showing ads, this means they need to show ads to the largest number of visitors and they do that by giving them the most relevant search results. Active Web Group’s search engine optimization department will work to make your Web pages the most relevant pages available for your business related keywords.
On-Page Optimization Strategies include:
Keyword Research: Effective and relevant keywords are the cornerstone of search engine optimization (SEO) and search engine marketing (SEM). Every website developed for-profit must revolve around carefully chosen and strategically placed keywords.
Page Content: The creation of original content on your website is one of the most important on-page search engine optimization strategies. Page content that is detailed and unique to each individual page with relevant keywords interspersed throughout will have a significant advantage in being deemed relevant by the search engines
Title Tags: Search engines consider keywords found in your title tag to be extremely important. They literally tell the search engine what your web page is about and are what the search engines use as your Web page’s link in the search results.
Web Pages: The amount of pages on your website increases the content on your site, which, in turn increases the various page titles that contain relevant keywords about your services. Increased web pages allow you to dedicate whole pages to your most important services, which enhance the search terms that can be indexed.
These are just a few of the ‘on-page’ optimization strategies that the Active Web Group SEO Department will employ to help increase the rankings of your Web pages.
Off-Page Optimization Strategies include:
Inbound Linking: Link Building is the single most important search engine optimization strategy that can be done to improve your Web page’s rankings. It is, however, the trickiest and most time consuming.
Directory Submission : Including your Website within various directories and properly classifying the categories to list your Website is simply another off-page optimization strategy.
There are other lesser elements of both on-page and off-page optimization strategies that can be implemented to create a successfully optimized Website.
Contact Us for a Free SEO Analysis of your Website!
E-MAIL MARKETING
Promote your products or services via e-mail! Effective email marketing allows you to build relationships with your customers or members, so that they transform from prospective customers to repeat clients.